5 Secrets You Will Not Want to Know About Buying Organic Targeted Traffic
When you consider buying organic targeted traffic, there are quite a lot of things that you need to take into your account. There are plenty of myths, tons of secrets to consider. Because, most marketing campaigns incorporate multiple channels, all of which work together to funnel your audience deeper into the sales lifecycle. Each campaign is different, but the marketing channels are well known and well used: email, social media, digital advertising, search engine marketing, and many others.
However, your marketing strategy shouldn’t always focus completely on your campaigns and marketing channels. Buying organic targeted traffic, in particular, can help increase the effectiveness of your marketing in the long-term.
Through the following points, you will learn something that no one would want you to know about buying organic targeted traffic. So, let’s get started.
Buying Organic Targeted Traffic – What No One Ever Told You
Organic Traffic Means Free Traffic
Organic traffic may seem free or at the very least far less expensive than paid traffic, but unless your time or someone else’s – is 100% free, the truth is, no traffic is free; even organic traffic. Buying organic targeted traffic is the only solution.
Think about it for a minute: does the person in charge of monitoring your social pages, doing your email marketing, developing your content, finding the popular keywords for your industry or creating your landing pages – copy and all – donate their skills and time for free? Didn’t think so!
You’re actually paying a lot for organic traffic. You may not be paying for organic in clicks as you do with PPC, but you are paying in the form of salaries, agency fees, and if you’re bootstrapping, your time.
Organic Search Means Superior Customer Experience
Another popular misconception held by online store marketers is that their potential customers have a better customer experience when they are presented with an organic listing or post rather than a paid search ad or social campaign.
The bottom line is that the customer experience doesn’t differ between either, as long as your potential customers are seeing what they want and when they want it, you’re going to be driving targeted traffic to your store. In fact, when it comes to paid traffic campaigns, the customer experience can actually be better. Why? Because instead of waiting for searchers to find your products organically, you are addressing their pain points by presenting the products to them through a variety of PPC platforms.
To improve your PPC customer experience, ensure your PPC copy anticipates the needs of your potential customers, includes all the important information they need and gives them a hint about what they can expect from clicking your products. While buying organic targeted traffic, don’t forget to keep these in your mind.
There are Plenty of Great Ways to Boost Traffic
Many eCommerce marketers wear themselves, and their budgets, out by trying to tap into as many traffic sources as they can. Yes, there are a lot of ways to drive traffic to your online store, but that doesn’t mean you should be using all of them.
In truth, there are only five top ways to boost traffic that eCommerce business owners should be spending their time and money on, each of which offers organic and paid traffic opportunities. These include:
- Search engines such as Google and Bing
- Social platforms such as Facebook and Instagram
- Referral/link traffic
- Ads including online, YouTube and paid content distribution
- Social bookmarking platforms such as Reddit and Pinterest
One Traffic Source Rules Them All
That is a very common myth while considering buying organic targeted traffic. Even established online store marketers are under the illusion that there is one definitive way to drive traffic. But in truth, there isn’t a ‘best’ way to drive traffic because it’s all relative. Relative to your market, business, and niche. Ultimately, and perhaps surprisingly, it is very dependent on your specific brand.
The reality is that to drive that delicious targeted traffic that converts, you need a varied strategy designed for your specific brand. You need to strategize that meet potential, and previous, shoppers at every stage of your sales funnel and understand that traffic sources should be working together to get you the best type of traffic for the best budget.
A basic eCommerce traffic strategy should include:
- Long-term SEO practices
- Attracting new potential shoppers with the search engine and social platform ads
- Remarketing campaigns to harvest previous site visitors
- Email marketing to bring customers (repeat traffic) back to your store
- Referrals, links and/or reviews
- Social media and blog content
Paid Traffic Eats Up All of Your Marketing Budget
If you are one of the many who are still asking, “Isn’t paid traffic expensive?” then you’re not asking the right question. What you should really be asking yourself is how much revenue are you losing from NOT using PPC campaigns. As we showed, organic traffic isn’t free. And if you can afford to send emails or implement keywords, then you can afford paid traffic.
It is true that lack of optimization can result in fewer results that cost more. And if that is the case, then paid traffic can suck all of your marketing budgets. But that doesn’t mean that PPC is expensive; it means that you’re not putting your budget into the right platforms or campaigns, or perhaps are still trying to find the winning formula for your eCommerce brand.
Let’s address the common belief that a lot of newbie business marketers have. As you learned from all the traffic myths we debunked, symmetry and collaboration are critical. To succeed in this growing market, you need to build your organic traffic streams over time while utilizing paid traffic to build awareness quicker and convert sales faster. Without either, you’ll be leaving money, i.e., sales, on the table.
So, did you enjoy our efforts in acknowledging you about buying organic targeted traffic? If so, don’t forget to share it with others. And, stay with us for more.