6 Traffic generation pitfalls to avoid while searching for organic traffic
One very important aspect of your content marketing strategy is optimizing your website and blog for SEO.
No matter how SEO strategies change, it will remain a very relevant tool for attracting new visitors to your company’s online outlets and your brand’s main sale’s funnel.
SEO methods are constantly evolving as a result of the development of search engines and the changing perspectives of online users. However, not everyone who uses SEO techniques succeeds with them as there are so many pitfalls that bring the opposites of the large traffic and higher conversion rates everyone wants to see.
However, you can avoid these SEO and traffic generation pitfalls once you know them and look out for them. In this post, we will outline some of the major SEO pitfalls you should avoid at all costs.
1. Not choosing the right keywords
Optimizing your site for search engines are more about choosing the right keywords for your site ranking. One common mistake people make when choosing keywords for their site’s SEO is neglecting the fact that search engines and web users have a preference for long-tail keywords. Knowing the particular words your potential clients will use when they want to refer to your products and services is more important than whatever you decide to use to define what you offer. Sometimes we use terms that are either too generic or completely different from the idea others have about the terms we are trying to define. When you use terms that are either too generic or different from what your target audience has in mind about your products and services, you end up optimizing your website for all the wrong keywords out there. The best thing to do before you begin with your site optimization is to do careful and thorough background research first. You can use tools like Google Trends or Adwords Keyword Planner to get your hands on the most appropriate and trending keywords for your products and services.
Some people make the mistake of using their primary keyword in all sentences in a bid to increase their ranking and ratings. That is one traffic generation pitfall you have to avoid at all costs. As a matter of fact, search engines register keyword stuffing as spam. This means keyword stuffing hurts your SEO performance instead of helping it.
Approaches like keyword stuffing make your content useless and unnatural for your target audience and must not be mistaken for strategies that can boost your SEO success.
Creating content not relevant to your keywordCreating content that is not really related to your primary keyword is one other common traffic generation pitfall to avoid. This problem often arises while you are trying to rank for a particular keyword and fail to fashion the content around the target topic. Google and other major search engines want to give users content that is relevant to their search terms. Thus, your content won’t rank well unless it addresses the user’s needs.
Trying to fit different topics in a single content will leave you with low-quality content. You should focus more on creating quality content that meets the needs of your target audience than on optimizing for multiple keywords in a single article. When you create a content that reflects the target keyword and topic, search engines will be able to trace your article to the keyword you are optimizing for.
3. Publishing copied content
Back in the days, duplicating content was a very common practice among website and blog owners, but this trend has changed with search engines penalizing this approach. Search engines mark copied and plagiarized content as spam and it is one thing you must never do if you want your SEO strategies to work for you and your business.
Instead of copying someone’s content or using online spinners to make it look like new, you can invest in the creation of original meaningful texts. This is one way to stop search engines from downgrading your site and pushing it to the tail end of search results.
4. Skipping Meta descriptions and Title Tags
Including target keyword to your content is not all it takes to optimize your content for search engines. You must not neglect the importance of adding title tags and meta descriptions. When you skip meta descriptions and title tags, you miss an important potential for optimizing your content. When search engines crawl through the pages of your site, they put these optimizing factors into consideration. Thus, you can boost your site’s SEO performance by putting these factors into consideration.
Also, never overlook the traffic generation pitfall of neglecting image tags. The alt tags of all images included in your content are very vital as they show how you are targeting your articles. Search bots do not have the ability to see your site images-but they will be able to read the alt tags on your images and add the information they get to how they index your site pages.
5. Missing important links
Never fall into the traffic generation pitfall of missing quality links. It is important you understand the fact that having a few quality links is more important than having several links. This explains why the emphasis is laid on finding relevant, well-ranking sites with good reputations to link to and not just any site. Also, don’t forget to link back to any site that has linked to you as that is sure to bring back some traffic to you in the future.
When linking, avoid using ineffective anchor texts in order not to waste precious SEO opportunities. Anchor texts signify to your readers and to search bots how the link can benefit the reader and what the link is all about. Avoid the common “click here” as your anchor text and go with different more explanatory anchor texts.
When you avoid some of these common traffic generation pitfalls, you are sure to get better results with your SEO efforts and strategies in the long run.