Best SEO strategies for 2019
Optimizing your website design to improve your SEO is one of the most important SEO strategies you must employ to help you boost your site’s traffic and conversion rates. With so many SEO companies out there and posts on how to help you boost your site SEO, finding the right content can be one hard task for a new online merchant. However, there are a number of reliable sources from where you can get some of the most relevant information on SEO strategies that can work for your site’s SEO optimization. If you hire a good SEO company, you won’t have any problems learning effective website design strategies that can help improve your SEO. In this post, we will help you learn some of the most seasoned website design tips to help boost your SEO.
1.Optimize your site for mobile
Most of today’s web users access the sites they wish to visit through their mobile phones. With more and more web users turning to their Smartphone and other mobile devices to get all they need from the web, you don’t want to be left out on the huge impact optimizing your site for mobile can make on your conversion rates. Additionally, with the launching of Google’s mobile-first index, it clearly shows you can rank a lot higher on Google search results if you pay more attention to the mobile-friendliness of your website.
Optimizing your site for mobile should not be a difficult task. You can find free and premium WordPress themes to optimize your site for mobile. These themes come with in-built designs that ensure you do not need to worry about coding.
2. Increase the loading speed of your website pages
You can’t simply rule out speed when it comes to SEO and conversion rates on your site. How fast people find what they are looking for on your site determines how long they will stay on your site. And the longer your site visitors stay on your site, the higher your site’s conversion rates. No one likes wasting time on a site that takes forever to load.
If you visit a website that takes forever to load its pages, the easiest thing to do would be to click on the “back” button and search for the next available site. Also, if you try to fill out an online form that won’t submit as a result of the extremely slow speed of the site, the easiest thing to do would be to give up out of frustration and leave the site.
Learn how fast your site loads across different devices and what steps you can take fix things to increase the speed of your pages and help your site work faster. Any good SEO company can help you with this relevant information.
3.Create long and useful content
Some professional SEO agents believe a good blog post should be up to 1,600 words. Though that can be said to be a good starting point.
Before you make up your mind on the best length for your blog content, search for the primary keyword you have chosen and visit the first 10 pages that show up in the search results. If the words on the articles on the keyword are more than the 1,600 words benchmark, then yours should be within that range too.
However, it should not only be about the length of your article even though a lengthy article sends Google a message that you have more information for your audience. Once people spend more time on your site pages reading the lengthy articles you provide to the very end, then your site is sure to rank tops on Google search results. This shows the importance of creating relevant and informative content that can keep the readers glued to the very end.
4.Optimize your site for on-page SEO
On-page SEO helps you learn how best to optimize your site when you set out to build your site pages. Important factors such as headlines, subheadings, meta tags, and URL slugs all fall into this same category.
You can use your primary keyword in the headline of your blog post, preferably very close to the beginning of your post. You should also ensure the primary keyword appears in the slug and in one subheading. Make sure the overall keyword density in the body of the blog post is between 0.5-2.5%. Keep it within this range to avoid keyword stuffing.
Keep the primary and secondary keywords sprinkled throughout the body of your blog post, subheadings, and image alt text. Also, make sure you include as much context as possible for each to enable Google to understand the message you want to pass across to your audience.
5.Optimize for off-page SEO
Some refer to this as off-site SEO. Whether you call it off-page or off-site SEO, it refers to the external means you use for your site’s optimization. Some of the external means include social media activities, guest blogging, influencer marketing, and brand mentions.
With the right off-page SEO optimization strategies, you can effectively manage the smooth execution of the amplification of your site. This amplification is made possible by the social media mentions your brand gets here and there, the shares your social media content get from impressed followers, and links that help increase your site and brand authority, authenticity and reliability. All these effective link-building strategies will result in higher SEO rankings, more targeted traffics and higher conversion rates.
When you design your site with SEO optimization in mind, search engines can crawl through each page on your site easily and efficiently, interpret your page content accurately, and index the content on your site pages on their database effortlessly. Once these search engines index your site content on their database, people searching for the information on your site can easily find your site when they search for the keywords relevant to your site and content. To get your website design and SEO right, make sure you hire an experienced SEO company who have been around long enough to know which SEO strategies will work for your website optimization.