Why Focus on Mobile Traffic
If you're looking to increase your web traffic, the mobile web is a goldmine. Between the large audience, the high action rate, and more, it's an opportunity no company should pass up. Here are ten reasons why you should focus on increasing mobile traffic in 2018:
#1: There Is More Traffic on Mobile Devices than Desktop Devices
Since the dawn of smartphones, the international web usage has been shifting at a steady rate. And in 2016, it finally happened: people are now using the web more on their phones than desktops.
This trend shows no sign of changing. Cisco predicts between 2016 and 2021, mobile web data traffic will increase sevenfold.
As a business owner, every bit of that expanded web traffic is an opportunity to reach a customer.
#2: Accommodating Mobile Users Attracts More Mobile Users, Thanks to Google
Digital marketing experts always need to be on top of Google's algorithm. When Google updates their search ranking system, it can be a game-changer.
The game was turned on its head in late 2016. Google updated their search algorithm to give preference to responsive, mobile-friendly sites.Catering your user experience to mobile traffic will get users to spend more time on your site. But with Google's new update, it will also send you higher in the search result rankings.
3: People Take Action from Mobile Searches
When the mobile web got started, it was cumbersome and only used for on-the-go necessities. Today, it's the main way many people do all their online tasks.
When people search for a type of local business via the mobile web, 88% call or visit within 24 hours.
Whether they buy on mobile or another source, the fact remains. Web searches can and do translate into sales.
#4: The Mobile Web Reaches All Demographics
77% of all US adults have a smartphone. This includes 92% of those under age 29 and 88% of those in the 30-49 age bracket. The high rate of smartphone use reaches across educations, incomes, races, and genders.
The result is an ability to reach members of any and all target audiences in the same place.
#5: People Spend More Time on Mobile Than Desktop Devices
This year, a study by ComScore found that in the US, 71% of the time we spend with digital media is on a mobile device.
After all, it makes sense. You only use your desktop or laptop devices when you're at home or work doing dedicated tasks. Mobile devices are at your side 24/7.
Today, people use the mobile web while they're watching TV, eating lunch, waiting in line, and more. Since users spend more time on mobile devices than desktops, it's a huge opportunity for contact.
#6: Mobile Devices Offer More Ways to Interact with Customers
Getting in touch with your customers via mobile is the first step. When you have a presence with mobile traffic, it opens the door to many more capabilities.
If it fits your business, you can develop an app with push notifications. You can capitalize on social media, which people use most on mobile devices. You can text customers and offer a chat option for their convenience.
No matter how you choose to use it, smartphones are a versatile medium you need to embrace.
#7: Geofencing Lets You Attract Nearby Mobile Traffic
Geofencing is a useful innovation that lets you show ads to mobile users who are near your store.
For example, let's say you own a retail store. When a customer comes within a few miles of your store, you can alert them to your sale.
Geofencing is an advancement that helps both customers and businesses. Businesses can reach a targeted audience, while customers get the information they actually want.
Geofencing is only available on mobile devices (for obvious reasons). Optimizing your mobile traffic will let you take advantage of it.
#8: Mobile Devices Aren't Only Supplemental
Marketers people have both a desktop or laptop computer and a mobile device (or several). But 25% of all mobile web users in the US are mobile-only.
For companies, that number is huge. If you only work on your desktop traffic, you're missing out on a quarter of your audience.
#9: Digital Ads Are More Effective on Mobile
Mobile ads tend to have a higher click-through-rate (CTR) than desktop ads. This applies to pay-per-click ads like the top three results you see after a Google search.
Your ad spend will be the same because it's based on the number of clicks. But the time you spend designing your mobile ads will pay off more.
With all the potential mobile traffic out there, now is the perfect time to max out your mobile web strategy.
#10: Many Sites Aren't Being Competitive on Mobile
Internet users today have high standards. They want useful content, they want it to load quickly, and they want it to be easy to navigate.
The good news for you is that many mobile sites aren't meeting these expectations. This leaves an opportunity for you to sweep in and grab the users bouncing from underperforming sites.
How to Start Improving Your Mobile Traffic
Now that you know the importance of mobile traffic, it's time to find out how to do it. Here are a few helpful tips:
- Make responsive web design a top priority
- Add videos and other types of media
- Ramp up your social media (and make sure it links back to your site)
- Invest in mobile-focused ads
- Rethink your navigation for mobile-friendly usage
Optimizing your site for mobile can be a daunting task if it's not your area of expertise. But don't let it scare you. Mobile has strong potential in 2018. Make this the focus of your digital advertising efforts.
For expert help, contact us at Webvisitors.