When it comes to running a successful online business, traffic is everything. You can't get conversions if people aren't visiting your website, right? If you're struggling to attract visitors to your site, you may want to consider paying to increase your traffic. You can't rely on paid website traffic for everything, of course, but it can be a useful tool to improve your visibility and build up your marketing base. Keep reading to learn everything you need to know about the most popular paid traffic options.

Best Paid Traffic Options

There are lots of benefits that come with paying for web traffic. But, in order to see those benefits, you need to make sure you're utilizing the right options. Listed below are five tried and true ways to pay for traffic and get results.

1. Google AdWords

Google AdWords is Google's own advertising system. Advertisers bid on specific keywords so that their ads show up in Google's search results. Google AdWords probably the most popular paid traffic option out there, largely due to the fact that Google is world's most popular search engine. When you're willing and able to outbid your competition, you can get to the top of the search engine results much faster than you would be able to otherwise. Getting the top ad position means millions of people will be exposed to your business, which is sure to increase conversions. It does take some time to get a handle on the bidding process, and AdWords can be more expensive than other options. However, if you're willing to handle the learning curve and pay a higher price, you can see a great return on your investment.

2. Facebook Ads

Facebook is another option that can expose your business to a large audience. In 2017, Facebook had 2 billion active users, more than any other social media platform. Of those 2 billion active users, more than half of them use Facebook on a daily basis. Facebook offers a variety of advertising options and makes it easy for you to target specific demographics, user interests, and geographical locations. It is important to switch up your images and ad copy regularly when you're using Facebook ads. This is especially true for businesses that target a very small demographic that is more likely to experience ad fatigue. Facebook ads also can suffer from a low click-through-rate (CTR). Since Facebook users aren't actively seeking out specific products or services, you need to be very clever with your images and ad copy in order to catch their eyes.

3. Bing Ads

It may not be as popular as Google, but Bing is still a popular search engine that sees millions of searches each month. Many people have found that Bing ads can produce more quality traffic than Google AdWords. Bing can also be more affordable than Google, meaning you may see a larger return on your investment. It also gives users the options to set either a daily or monthly budget (Google only offers a daily budget option). There are some drawbacks, though. Bing is not available in as many countries as Google, and it doesn't offer as many app extensions or keyword search options. Bing can be a great option for testing ads and websites before trying to advertise on a larger, more expensive platform.

4. Twitter Ads

Twitter was slower than other social media platforms to jump into the advertising game. However, they still offer a few different advertising options that can be highly effective. Whether you pay to promote a tweet, an account, or a trend, Twitter ads make it easy for you to target certain kinds of users and tailor your ads to a specific demographic. As a result, you can use these ads to build up your audience and attract the kind of people you'd like to market to later on. As your audience grows, you can start to tweet to them individually, which helps boost your organic traffic as well. Twitter ads are also, in many cases, a lot cheaper than other paid traffic options, so it's great for testing new campaigns without a huge investment up front.

5. LinkedIn Ads

LinkedIn ads are a great paid traffic option for those in the business-to-business, higher education, and recruitment industries. It's easy to create highly targeted ads and focus on people who have visited your website, work in a specific industry, or live in a certain location. LinkedIn also offers several different types of ads, including display ads, sponsored posts, and inMail ads. LinkedIn ads can be expensive. However, if you're really interested in targeting the people who frequent their platform, it will definitely be worth the cost to pay for ads there.

Tips for Getting Started with Paid Traffic

Before investing in paid traffic, keep these tips in mind to see great results and avoid overstretching your budget.

Use the Right Keywords

Make sure you figure out what keywords you're targeting. Figure out the search terms that are most relevant to your brand and your content, and choose topics that your target audience is actively looking for.

Set a Goal

What do you want to accomplish with your advertisements? Do you want to generate more sales? Get people to sign up for your email list? Whatever your goal is, figure it out ahead of time and establish a good method for measuring your success.

Set a Budget

Even if you're using inexpensive options like Bing or Twitter, it's still important to set a budget for paid traffic. Costs add up faster than you'd think, so it's important to establish ahead of time how much you're willing to pay.

Don't Neglect Organic Traffic

You're venturing into the realm of paid traffic. But, that doesn't mean you should neglect your strategies for increasing organic traffic. By focusing on paid and organic traffic, you'll be able to continue building relationships and get the most out of your advertising efforts.

Start Increasing Your Website Traffic Today

Are you ready to grow your business and build your online presence? At WebVisitors, we offer a variety of services to bring more organic, mobile and paid traffic to your site. No matter what type of traffic boost you're looking for, we're here to help. Contact us today to get started!