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Here's How Buying Website Traffic Benefits You in the Long Run
Do you feel like your website hasn't been getting the number of visitors you'd expect? Are you tired of seeing your competitors' websites consistently rank ahead of your own? Do you have strong digital marketing strategies in place, but aren't yet getting the website traffic you need? The traffic that tells search engines that your website provides relevant, useful information to visitors in your target market? If any of the above questions sound familiar, then it sounds like you're already in the market for buying website traffic. Digital marketing may be a long game, but if you don't have the time to wait, paid traffic is the perfect solution to boost both your long and short-term rankings. How? Read on to find out.

1. You Can See What's Working When Buying Website Traffic

So, you've recently redesigned your website's layout or added several new features or product pages. One of the biggest benefits of paying for website traffic? It's an awesome way to test the kinds of responses your new internal pages are getting. Especially if you're running an e-commerce site, you need to figure out whether the tweaks you've made are actually effective in increasing your conversions. Buying traffic allows you to see which pages of your website are attracting visitors, encouraging them to stay on your site for longer, and getting the kinds of clicks you want. It even helps you to evaluate your site's most popular pages and ease of navigation.

2. You Can Create Consistency

Especially when you create a new website, it can be a serious challenge to get a high number of visitors. But what's often even more difficult? Getting close to the same number of site visitors in a day. You don't want your website traffic to be all over the map. Instead, you want Google and other search engines to see that high numbers of people are checking in with your website at roughly the same levels every day. Of course, paid traffic also helps to create consistency not just when it comes to the numbers. It also does this within the number of people that are returning to visit your website for a second or third time. Once a visitor clicks on your website for the first time, they'll be entered into your remarketing list. Then, you can show them the products or services they were thinking about buying, but for whatever reason, didn't actually purchase, on their search engines and social media feeds. This creates a two-fold form of website visitor consistency that search engines are sure to notice.

3. You'll Make Faster Connections With Your Target Market

When you create a website, we know you'd love to be able to say that your target market was anyone and everyone. But in reality, you'll do a lot better if you focus on a narrower, niche market -- people that are the most likely to actually buy what you're selling. While drawing in visitors from that specific niche market can certainly increase your conversion rate, it can be difficult to initially draw in that niche traffic on your own. When you buy website traffic, you can begin to segment your market into smaller, even more niche groups of potential consumers. For example, instead of simply marketing to "women business owners?" You can market to women business owners who live in the Midwest and are between the ages of 28-34. As your website continues to grow, you'll be able to learn more about each of these segmented markets and analyze the way they behave while on your site. Then, you can create the kinds of sales funnels and even page layouts and content you know will make them the most likely to convert.

4. It's A Cost-Effective Marketing Solution

Usually, your brand's overall marketing budget will cost anywhere from 7-10% of your company's annual sales. However, if you're not allocating that 7-10% towards marketing efforts that, for lack of a better phrase, actually work, then you'll end up wasting your money. Plus, you'll have nothing in the pipeline for later. When you buy website traffic, you're guaranteeing that you're going to see results (conversions and higher search engine rankings) than if you waited around for more organic SEO methods to kick in. Especially if money is already tight, you may be insolvent or seriously behind your competitors by the time organic traffic starts to have a similar impact as paid traffic. Paid traffic doesn't just increase the number of visitors your site gets. It helps you to inform Google that your site provides useful information to consumers -- so much so, that they keep coming back. Sites that Google views as informative and helpful will rank higher in search engine results. It will also make your keywords more effective, and will even boost your social media pages.

Need Help Buying Website Traffic?

Thanks to this post, you're now much more educated about how paid website traffic can help to increase your conversions. It can also help you to build your brand recognition, and save you serious money in your digital marketing strategies. Of course, there's only one question left to ask: Where can you actually go to buy the traffic you need for your website? Whether you're interested in purchasing targeted traffic, standard web traffic, or even mobile traffic? We can help make it happen for you. When you're ready to start attracting both the number and type of visitors you've always wanted to your website, reach out to us to learn more about how we can help to make it happen.

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