8 Common Myths About Buying Website Traffic
Traffic is the key to running an online business and most important is getting targeted traffic. Today, we will outline some of the common myths about buying website traffic. Though at times for some businesses Paid traffic works great but as we mentioned earlier, targeted paid traffic can only worth your money.
Do tooth-fairies leave dimes when you sleep with your tooth under your pillow? That’s a myth! Is Sandman responsible for your drowsy Sunday evenings? That’s a myth! There are a lot of myths that people are still aware of, and surprisingly, and are still believing. Although we have no basis whatsoever, we believe that what most people think is real is also real. That’s one reason why we can’t be successful. This also goes whenever you consider buying website traffic. There are still these floating myths that circulate from marketers to marketers, telling stuff about buying website traffic which isn’t real.
General Myths About Buying Website Traffic
Some people can’t buy traffic because they don’t believe in its effect on their website. Some may not even consider doing such a thing because of the myths that they already heard from various sources. But like every myth, these are all hoaxes and unrealistic point-of-views. As a matter of fact, your business will benefit more when you purchase traffic. Then again, there will be these myths that will bug you out.
What are these myths? What are they saying when it comes to buying website traffic? How can you debunk these myths and buying website traffic instead?
Buying website traffic is just a waste of money
Could you tell that to thousands of leading sites that still buy traffic to retain their spot on SERPs (or search engine results pages)? It is not true that buying website traffic doesn’t do anything for your site. As a matter of fact, we all know that traffic bought from suppliers can give you faster conversion rate and the likes, compared to your traditional way of buying traffic.
It doesn’t really boost website traffic
A lot of people doesn’t trust store bought traffic because they think that it’s just traffic by the numbers. Little do these website owners know that when they get store-bought traffic, this initial traffic can bring more traffic to your website.
The common problem with these is that these myth-believing traffic buyers do not maximize their store-bought traffic, leaving it as is.
It doesn’t affect your SEO (or search engine optimization)
Web traffic lovers, listen up! Raise your hand if you are truly aware that more traffic means better ranking! Yes, it is true! Search engine crawler’s rule is to find website’s that have good traffic flow. If they found out that your website receives good amounts of traffic, they will think that it is reliable. And when this happens, your website can easily rank on SERPs (or search engine results pages).
It’s bad for your SEO
The other side of this myth is that buying website traffic is bidding your optimization. It may be true if you buy website traffic from untrusted suppliers and service providers. This is why we always remind viewers to only purchase traffic from trusted and legitimate traffic service providers.
All store bought traffic are just bot traffic
Some traffic suppliers don’t provide bot traffic because they know how harmful it is to another website. Some website traffic service providers only provide real, premium traffic that converts well, produces real hits and clicks, and also generate real additional traffic. You just need to be meticulous about your traffic suppliers and partners to avoid bot traffic.
Paid Traffic Is Expensive and Is Only for The Big Brands
It’s sometimes hard to believe some myths exist when one is looking at it from an experienced marketer’s point of view. Beginners are victims of the myths of paid traffic being overly priced making them feel that it is beyond their reach.
Buying website traffic is one of the best ways to get website traffic and regardless of the age of your website or online business, you can get website traffic to your website almost instantly. There is no other online marketing technique that will guarantee you high-quality website traffic instantly other than paid web traffic.
Getting Traffic Means More Money and Online Marketing Success
While most part of this myth makes practical sense, it is always important to keep in mind that getting traffic isn’t a guarantee that you will make a sale. Depending on the source of the traffic, sometimes you won’t even see any lead or conversion. You need to make sure that the traffic you are getting for your website is of the best possible quality and that it is also highly targeted to the right audience. There are dozens if not hundreds of ways that one can get traffic to their website and each source will have a different impact which reflects through sales and conversions.
Traffic isn’t the most important metric or achievement that your website has. You also need to optimize your website to be ready to capture leads and get you more sales. This is a myth that serious marketers need to dump and focus on other important factors such as conversion ration optimization.
Organic Traffic is More Valuable
At first blush, this seems like a no-brainer. Someone that finds you on their own would appear to be more genuinely interested in your product, but it’s not always true. At least not in the world of B2C eCommerce.
Unbounce founder Oli Gardner points out that “50 percent of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link.” A study by Advanced Web Ranking found that the presence of ads reduces the click-through rate of the first organic result on the page by around 30 percent.
So what are you waiting for? Slash the hacks and ignore the myths! Leave these tooth-fairies to the kids as we break down these 8 common myths about buying website traffic.