As the average small business spends around $75,000 a year
on digital marketing, it's important to get a strong ROI from those efforts. Even for a successful small business, that's a significant amount of your budget to spend just to get followed by bots. It's hard to find web traffic services that really work.
When looking for web traffic companies, you'll see lots of promises thrown around. They might guarantee a million followers to your social media accounts, but that might do more damage than good. If search engines and social media apps pick up on the fact that your followers mostly post spam, you could be penalized as guilty by association.
If you want to ensure you get quality traffic, you're going to need to hire web traffic services with measurable results. Here are 5 qualities that your next web traffic provider must have.
1. Real, Verified Users and Followers
Your web traffic services provider needs to give you followers that really count. You put a lot of time and resources into providing quality content. It's important that its seen by the right audience.
That's why you need your traffic services to get you connected to real users. Real followers who also post good content can repost your content and bring in more of that quality traffic that you crave.
Get an understanding of how they measure the quality of the users and followers they connect you with. They should be able to provide concrete examples of how their services have worked for other people.
While they might have analytics and metrics that prove their theory, have your own staff look at them critically. If they find ways that the numbers could be fluffed, be straightforward and either see if you can find a better deal or find another service provider.
2. Understanding Of Your Industry
Your new followers and users should be connected to other users who have an interest in products like yours. That means that your web traffic services company needs to know an understand your industry. Otherwise, your web traffic company will struggle to reach out to your target market
This is all part of getting to your goal of building organic traffic. You don't want to rely on paid followers forever. Paid followers won't keep your lights on.
You need to have real customers who are finding out about your company and connecting with you in an organic way.
That's why your web traffic services provider needs to understand your industry. The more they know about how things work in your field, they better they'll be able to cater their services. Your goal should be to reach a certain level of followers that stick around and begin to attract other followers.
Otherwise, you'll be paying for followers forever and might never reach the audience you need to reach.
3. Reliable Delivery
Your web traffic provider needs to deliver those followers to you when you need them. If you've got a big promotion coming up, give your traffic services provider enough time to plan and they should be able to quote a package for you.
Get your agreement in writing and hold them to the conditions they promise. If they come up short
, you should feel comfortable moving on to another service provider.
The best traffic service providers will have sample delivery schedules available and will more than likely over deliver. Service providers are more likely to overshoot the number rather than to underperform and lose your business for the future. Keep an eye on your numbers and you should come up happy by the time your services are delivered.
4. Best Pricing
You should be able to expect high-quality services at an affordable price. This is especially true if you buy in bulk and order a large number of followers.
If a company quotes you a number, negotiate and see what they can provide if it falls outside of your budget. Many companies appreciate the opportunity to prove what their services can do for you. If they're confident, they know that once you see how strong their services are, you'll feel comfortable buying more.
Shop around for a few different services before you pick one that you like. Also, have an understanding of what kind of services you need. If you go with the cheapest option you can find, you might end up disappointed.
You might end up paying more than you planned to, but you might be able to get quality followers that stay with your company for years to come.
5. Customer Support 24/7
If you're new to paying for web traffic services, you might need a little support. If you're using those services to support a few different campaigns, you should call ahead to discuss how each deployment works.
You don't want to be waiting by the computer, hitting refresh over and over while you wait for those numbers to climb.
By offering 24/7 customer support, you can respond to issues like broken links and server errors in real time. If you spelled a URL incorrectly when setting up your services, you don't want followers retweeting the wrong link.
Buying web traffic for the first time is a little bit challenging and you might not know what to expect. Once you start seeing that traffic roll in, you might find yourself pleasantly surprised.
Web Traffic Services Can Increase Loyalty
When customers see that little blue check or a follower count in the tens of thousands, that could be what closes their sale. Seeing that your company is verified and endorsed by thousands or even millions of followers brings a level of brand authority to your company. With brand authority, you can win lifelong supporters of your business.
If you're wondering what else increased web traffic can provide for you, contact us
for more ideas on how your business could grow.